In November 2025, SIGNET partnered with IWC Schaffhausen, one of the world’s most luxurious watchmakers, to host a four-day pop-up inside their Battersea Power Station boutique in London.
The occasion marked the unveiling of the SIGNET City Collection, featuring the Mesh Knit Quarter-Zip, Portfolio Gilet, and Hybrid Gilet. Pieces built with the same precision and permanence as the watches they sat beside.
SIGNET & IWC Schaffhausen: Battersea Power Station Pop-Up
It Was About Time Your Wardrobe Caught Up With Your Watch.
Showcasing the SIGNET City Collection inside the IWC boutique wasn’t an accident.
It was a pivotal moment that established SIGNET’s credibility on the luxury stage. Proof that credibility isn’t claimed.
It’s built. Piece by piece.
Inside The Boutique.
The showcase commenced with a private event for SIGNET’s inner circle and top customers, where PowerPoint decks were traded for DJ decks and networking blurred seamlessly into nightlife.
Following this, the public were invited down to the boutique for a chance to pre-order the SIGNET City Collection before it launched online the following week.
Hybrid Gilet
£130
Portfolio Gilet
£175
